ABF System
Dept Intelligence
Layer 03 — Department Intelligence

Every office runs a
written playbook.

Departments are not prompts. Each one carries standing objectives, measured KPIs, an explicit set of decisions it can make alone, and the exact conditions under which it stops and asks you.

Marketing Office

Led by CMO Agent · 4 worker agents
Running
$412kQualified pipeline+18%
$186Blended CAC-9%
3Experiments livesteady

Standing objectives

  • Hold blended CAC under target while growing qualified pipeline
  • Run three concurrent positioning experiments at all times
  • Keep the living website aligned to highest-intent segment

Decides alone

  • Ad copy + creative rotation
  • Budget shifts under $2k/day
  • Landing page variants

Escalates to owner

  • Brand repositioning
  • Spend above owner ceiling
  • Any competitor callout

Signal routing

Cross-office
Support ticket volume spikeSuccess → Product → Marketing
Deal lost on pricingRevenue → Finance → Growth Lab
Experiment wins by 6%Growth Lab → Product → Website
Invoice unpaid at day 20Finance → Success → Owner